However, every time someone visits a page and leaves data it is possible to extract this data and use it.įor most businesses, the aim is to collate information on potential customers and use the data to help target them effectively. Naturally, many of these transactions are private. It can be when you create a shopping account, sign up for social media, or even your online banking. The vast majority of these add personal data to the internet. There are approximately 5 billion internet users in the world.
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